How to use hashtags
What are Hashtags?
Most of you know what a hashtag is by now. For those who are just starting out, here’s a brief outline of what they are, and how they started.
History
Hashtags were first introduced on Internet Relay Chats (IRC’s were live chats and messaging - kind of a precursor to the social sites we use today). They became popular on Twitter, where they were initially used for “tweet chats”. Tweet chats are like open group discussions around a particular topic. The essence of the “tweet chat” is still relevant in how marketers can use hashtags today.
What are hashtags
Hashtags are a word, or group of words after the # sign (like #hashtag, #buy local, #marketing or anything else). If you’re more technically inclined, you might know them as a metadata tag. For marketers - you’ll know them as a way to engage your brand with your market.
Let's discuss How we used Hashtag and Benefits
just like an example of how you would organize files or papers in your office. You will keep specific papers in some folders and then organize the folders inside a filing cabinet.
In our case, the papers are the Instagram posts while the folders are the hashtags. The Instagram platform is just like your filing cabinet. Most posts will go unseen, but hashtags can help to boost discoverability. For this reason, you have to research the content your audience is searching for and where they search from.
A lot of brands have come to realize that tossing up to 30 hashtags on a single post will only do so much. The best way to achieve success with hashtags is to test to know what works best. By using data, you will be able to find the right balance hashtags for your profile and how each hashtag contributes to the success of your profile
Finding the best hashtag to use on your account should be your priority. You can search for possible hashtags from the search bar, but this will not give you a real picture of how popular the hashtag is. So some strategic A/B testing is necessary. It is also important to understand the social media metrics, especially when you are using hashtags because you need to know which hashtags your target audience is using, the topics they are covered in those hashtags and how they are performing.
Trending Hashtags
What they are and why you need to use theme
A trending hashtag is a hashtag topic that has become very popular. You’ve probably heard people talking about “what’s trending now”. They are often referring to the hashtags that are trending or are the most talked about right now.
Trending hashtags are continuously changing in real time.
A top trend can come and go within minutes, for example.
Small business
#onlinebusiness (good)
#homebusiness (best)
#smallbusinesslove
#startupbusiness
#startupstory
Entrepreneurs
#businessowner (good)
#smallbusinessowner (good)
#beyourownboss (good)
#businessowners (best)
#entrepreneurial (best)
#startups (good)
#entrepreneursofinstagram (best)
#entrepreneurspirit
Women in business
#femaleentrepreneur (good)
#womensupportingwomen (good)
#ladyboss (good)
#womeninbusiness (good)
#womenempowerment (good)
#bosschick (best)
#womenwhohustle (best)
#womenpower (best)
#wahm (good)
#bosslady (good)
#bosschicks (best)
Blogging
#contentmarketing (best)
#inboundmarketing (best)
#blogginggals
#bloggingcommunity
#blogginglife
Marketing
#digitalmarketing (good)
#onlinemarketing (good)
#emailmarketing (best)
#marketingdigital (good)
#salesfunnel (good)
#internetmarketing (best)
#listbuilding (good)
#leads (best)
#webmarketing (good)
#mktdigital (best
#growthhacking (best)
Social media
#socialmediamarketing (good)
#instagramtips (good)
#socialmarketing (best)
#socialmediamanager (best)
#socialmediamarketingtips
#socialmediastrategy
#socialmediaqueen
#socialmediastrategist
#socialmediaconsultant
Motivation
#dreambigorgohome (good)
#gottastayfocused (good)
#hardworker (best)
#passionate (best)
#stayfocused (good)
#dailymotivation (good)
#successmindset (best)
#businesspassion (best)
#dreamers (best)
#selfgrowth (best)
Quotes
#motivationquote (best)
#entrepreneurquotes (best)
#quotesdaily (good)
#inspirationalquote (best)
#motivationquotes (best)
#successquote (good)
#businessquotes (best)
#inspiringquotes (best)
#quotesaboutlife (best)
Education
#learnfromthebest (good)
#personaldevelopment (good)
#alwayslearning (best)
#biztip (good)
#personalgrowth (good)
Networking
#businesspartner (good)
#communityovercompetition (good)
#networker (good)
#helpothers (best)
#risingtidesociety (good)
Leadership
#followtheleader (best)
#mentorship (best)
#leaders (best)
#speaker (good)
#millionairementor (best)
Business Lifestyle
#entrepreneurlife (good)
#entrepreneurslife (best)
#workandtravel (best)
#entrepreneurlifestyle (good)
#businesslife (best)
#startuplife (good)
#workanywhere (good)
#freelance life (best)
#digitalnomad (best)
Creativity
#creativepreneur (good)
#mycreativebiz (best)
#getcreative (good)
#calledtobecreative (good)
#creativelifehappylife (good)
#creativeminds (best)
Websites
#seo
#techstartup
#techbusiness
#websolutions
Promotion
#businessopportunity (best)
#followmystore (good)
#grabitbeforeitsgone
#shopsmall
#satisfiedcustomer
#happycustome
When you see a trend that relates to your business, engage in it by using the tag. By using a trending tag in your content update, you can potentially get your message seen to a massive audience. Your content update can be seen by more than just your Fans and Followers - and it’s free.
Note: Do not spam trending hashtags. Posting to many trends - particularly when they are unrelated to your business - is viewed as poor etiquette. Spamming trends can actually get your Twitter account suspended....
There are also lots of resources that you can get more in-depth trending and popular tag opportunities. Check out:
• Hashtags.org - You can find trending, declining and constant trends, as well as metrics about your social brand.
• Statigram - You can search for Instagram hashtags trends and get alternatives for hashtag words, so you can choose the most popular tags.
• Trendsmap - This site gives you a visual map to see geographic hashtag trends. As a local business, this is a great way to quickly know what’s trending in your area.
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